Following an afternoon of reflection held on Wednesday, June 3rd, the CNC and Bpifrance have identified two strategic development axes for the film industry: positioning cinema as a place for life and experience, particularly through the hybridization of uses and territorial anchoring, and personalizing the offering to better target and retain audiences.
The ambition of this new program, the 'Fréquentation Cinéma' accelerator, is to make cinema a desired and central cultural practice. It targets about fifteen professionals who will address future themes such as customer experience, communication and marketing strategy, data exploitation, and the use of artificial intelligence.
Participants will benefit from 15 days of individual coaching and 4 tailored collective days, spread over 12 months, including meetings with industry professionals. The program emphasizes experience sharing and collective intelligence, drawing on a collaborative ecosystem and exchanges with other cultural and creative industries.
This initiative is distinguished by the presence of an expert consultant throughout the program, responsible for synthesizing key learnings. It also offers networking opportunities with the community of various Bpifrance accelerators. The program's cost is partially covered by the CNC and Bpifrance, with the remaining fee being €15,000 excluding VAT for structures with an annual turnover of at least €2 million and at least 3 years of existence.
