The companies Papilles et Provence, specializing in premium syrups, and Minimill, focused on drinks for the gut microbiome, were recently featured in a report on TF1's 8 PM news. Both businesses are supported by La Provence Créative at the Ma Première Usine agri-food incubator, showcasing the dynamism and innovation of young companies in the region.
Papilles et Provence, based in Carpentras, joined the incubator in August 2025. The company, which produces artisanal syrups, benefited from suitable premises and attractive economic conditions. The TF1 report highlighted the syrup market, noting a 15% increase in premium syrup sales this summer.
Minimill, originally from Clermont-Ferrand and specializing in drinks for the intestinal microbiota, was also featured on TF1 in October 2026, during the SIAL Paris international agri-food trade show. Having been established at Ma Première Usine since June 1, 2026, Minimill exemplifies the diverse entrepreneurial projects hosted by the incubator.
La Provence Créative, a territorial brand of the Ventoux Comtat Venaissin (CoVe) agglomeration community, supports these entrepreneurs to foster the emergence of agri-food talent and enhance the economic attractiveness of the Comtat Venaissin region.
