Hairdressing, a cornerstone of France's service craft sector, relies on trust and recognized expertise. Facing evolving customer expectations, the industry is transforming through service upscaling, new specializations, and the adoption of digitalization.
Despite market fragmentation with over 110,000 salons, business creation remains accessible, driven by innovative models like home or mobile hairdressing, coworking, and chair rental. However, rising costs, recruitment challenges, and competition from online platforms pose significant hurdles.
Three major trends are reshaping the profession: the rise of care and well-being services (hair spas, scalp treatments), the development of specializations (textured hair, barber services, natural colorations), and the integration of digitalization throughout the customer journey, particularly via social media for client acquisition and retention.
Client loyalty, a market strength, is no longer solely based on technical skill. Consumers now demand personalized expert advice, a pleasant and unique experience, and availability that fits their constraints, alongside attention to corporate social and environmental responsibility (CSR).
This information is drawn from the "Projecteurs Coiffeur en salon ou à domicile" report by Bpifrance Création, a resource for entrepreneurs to conduct market research and grow their businesses.
